Date
2018
Company
Apple
Project
Pricing and Compare
Title
Lead Experience Designer
Problem
Through an array of insights and surveys we’ve realized that the compare portion of the pricing app is not doing its job as good as it could.
In addition Pricing portion of the app was static and only showcased monthly pricing. At this point we have rolled out more ways to buy and trade in and being able to see tradein and how it effects total price and monthly price is critical.
Summary
Empower customers to identify and learn about products in-store without assistance from a Specialist. Simplify the decision-making process by providing digestible product information and comparisons in a voice that feels familiar to customers.
Elevate the features that we know customers consider when making their decisions.
Elevate the features that we know customers consider when making their decisions.
Elevate the features that we know customers consider when making their decisions.
Elevate the features that we know customers consider when making their decisions.
1. A significant 78% of independent journeys are inquiries about product comparisons.
2. User Feedback - “As a client, I'm not exactly tech-savvy and often find myself overwhelmed by the abundance of technical specifics.” - Consumer Insights
3. A whopping 81% of American customers are interested in trading in, and a majority 72% of consumers are on the lookout for monthly pricing details. “I was unaware that I can exchange my old phone for an instant credit and how that may affect my monthly payments.” - Consumer Insights
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