About

About

Peter Kaoud is a Product Designer crafting experiences in Los Angeles, currently Design Lead at Adobe● He has worked for Instagram, Compass, Nike, and Apple, shaping digital experiences at scale● He has also consulted with Alter, Gaia, Luna Luna, Flight Club, and Goat to bring ideas to life through thoughtful design●

Peter Kaoud is a Product Designer crafting experiences in Los Angeles, currently Design Lead at Adobe● He has worked for Instagram, Compass, Nike, and Apple, shaping digital experiences at scale● He has also consulted with Alter, Gaia, Luna Luna, Flight Club, and Goat to bring ideas to life through thoughtful design●

Peter Kaoud is a Product Designer crafting experiences in Los Angeles, currently Design Lead at Adobe● He has worked for Instagram, Compass, Nike, and Apple, shaping digital experiences at scale● He has also consulted with Alter, Gaia, Luna Luna, Flight Club, and Goat to bring ideas to life through thoughtful design●

11 years of Product Design Experience. Spanning Ecom, Growth, B2B, Retail, Innovations and Social.

11 years of Product Design Experience. Spanning Ecom, Growth, B2B, Retail, Innovations and Social.

11 years of Product Design Experience. Spanning Ecom, Growth, B2B, Retail, Innovations and Social.

Proficiencies

Proficiencies

Product Design

User Experience
Leadership
Strategic Thinking and Planning
Cross-Functional Collaboration
Project Management
Communication
Innovation and Advancement
Entrepreneurship

Product Design

User Experience
Leadership
Strategic Thinking and Planning
Cross-Functional Collaboration
Project Management
Communication
Innovation and Advancement
Entrepreneurship

Work

Work

Adobe
Alter

Instagram

Apple

Compass

Nike

Nifty Beats

Goat

FightClub
Luna Luna

Adobe
Alter

Instagram

Apple

Compass

Nike

Nifty Beats

Goat

FightClub
Luna Luna

Resume

Title ↓

Responsibilities ↓

Resume

Product Design @Apple

2023- Current

Product Design @Apple

2023- Current

  • Currently Under NDA 🤫🤫🤫🤫

  • Currently Under NDA 🤫🤫🤫🤫

  • 🤫 Under NDA Until Launch.

Head of Design @Alter

2021-Current

Head of Design @Alter

2021-Current

  • Led and built the design team at Alter, initiating key improvements to products and processes.

  • Partner with Heads of Science, Product, and the CMO to define our digital offerings and MVP

  • Hired and led external agencies for initial product design, aligning with company vision.

  • Designed foundational iA and Experience for Alter with the goal to provide Personalization at scale.

  • Lead and Designed all digital touch points, including website and mobile apps.

  • Led and built the design team at Alter, initiating key improvements to products and processes.

  • Partner with Heads of Science, Product, and the CMO to define our digital offerings and MVP

  • Hired and led external agencies for initial product design, aligning with company vision.

  • Designed foundational iA and Experience for Alter with the goal to provide Personalization at scale.

  • Lead and Designed all digital touch points, including website and mobile apps.

  • Led and built the design team at Alter, initiating key improvements to products and processes.

  • Partner with Heads of Science, Product, and the CMO to define our digital offerings and MVP

  • Hired and led external agencies for initial product design, aligning with company vision.

  • Designed foundational iA and Experience for Alter with the goal to provide Personalization at scale.

  • Lead and Designed all digital touch points, including website and mobile apps.

Staff Product Designer @Instagram

2021-2023

Staff Product Designer @Instagram

2021-2023

  • Focused on advancing Reels production through cutting-edge creative resources, Video Tooling enhancing content production capabilities. (AI & AR Tools, around Segmentation, Audio, Editing, Identity, Music, Text, Stickers and Closed Captions.

  • Collaboratively worked with Engineering and Project Management to restructure the team into pods.

  • Key contributor in establishing a growth framework, growing the Product Designer team from 1 to 4

  • Orchestrated cross-functional meetings, aligning efforts between leads in design, engineering, project management, and business.

  • Helped Defined Tools vs Elements for Instagram Reels and Camera.

  • Crafted 20 Camera Tools and Launched and tested 15 Tools on Instagram Reels.

  • Developed strategic roadmaps and quarterly workshops to maintain alignment on goals.

  • Fostered a culture of cross-functional collaboration, By leading workshops and innovation sprints.

  • Navigate ambiguity to distill Vision into into clear opportunities, providing a strategic plan for the team to execute.

  • Focused on advancing Reels production through cutting-edge creative resources, Video Tooling enhancing content production capabilities. (AI & AR Tools, around Segmentation, Audio, Editing, Identity, Music, Text, Stickers and Closed Captions.

  • Collaboratively worked with Engineering and Project Management to restructure the team into pods.

  • Key contributor in establishing a growth framework, growing the Product Designer team from 1 to 4

  • Orchestrated cross-functional meetings, aligning efforts between leads in design, engineering, project management, and business.

  • Helped Defined Tools vs Elements for Instagram Reels and Camera.

  • Crafted 20 Camera Tools and Launched and tested 15 Tools on Instagram Reels.

  • Developed strategic roadmaps and quarterly workshops to maintain alignment on goals.

  • Fostered a culture of cross-functional collaboration, By leading workshops and innovation sprints.

  • Navigate ambiguity to distill Vision into into clear opportunities, providing a strategic plan for the team to execute.

  • Focused on advancing Reels production through cutting-edge creative resources, Video Tooling enhancing content production capabilities. (AI & AR Tools, around Segmentation, Audio, Editing, Identity, Music, Text, Stickers and Closed Captions.

  • Collaboratively worked with Engineering and Project Management to restructure the team into pods.

  • Key contributor in establishing a growth framework, growing the Product Designer team from 1 to 4

  • Orchestrated cross-functional meetings, aligning efforts between leads in design, engineering, project management, and business.

  • Helped Defined Tools vs Elements for Instagram Reels and Camera.

  • Crafted 20 Camera Tools and Launched and tested 15 Tools on Instagram Reels.

  • Developed strategic roadmaps and quarterly workshops to maintain alignment on goals.

  • Fostered a culture of cross-functional collaboration, By leading workshops and innovation sprints.

  • Navigate ambiguity to distill Vision into into clear opportunities, providing a strategic plan for the team to execute.

Staff Product Designer @Compass

2021

Staff Product Designer @Compass

2021

  • Managed B2B and Consumer App, focusing on broker-representative and purchaser dynamics.

  • Oversaw the strategic development of the new Consumer app's roadmap.

  • Led collaboration with an agency to achieve the Northstar vision for agent App.

  • Directly supervised three team members in over Tours, Collaboration and Compass Search.

  • Conducted bi-monthly meetings with the Executive team, including CEO, CTO, CPO, and Chief of Design.

  • Managed B2B and Consumer App, focusing on broker-representative and purchaser dynamics.

  • Oversaw the strategic development of the new Consumer app's roadmap.

  • Led collaboration with an agency to achieve the Northstar vision for agent App.

  • Directly supervised three team members in over Tours, Collaboration and Compass Search.

  • Conducted bi-monthly meetings with the Executive team, including CEO, CTO, CPO, and Chief of Design.

  • Managed B2B and Consumer App, focusing on broker-representative and purchaser dynamics.

  • Oversaw the strategic development of the new Consumer app's roadmap.

  • Led collaboration with an agency to achieve the Northstar vision for agent App.

  • Directly supervised three team members in over Tours, Collaboration and Compass Search.

  • Conducted bi-monthly meetings with the Executive team, including CEO, CTO, CPO, and Chief of Design.

Experince Design Lead @Apple

2018-2020

Experince Design Lead @Apple

2018-2020

  • Directed digital product design for e-commerce and physical retail.

  • Led UX projects and oversaw major initiatives like the Apple Watch design studio.

  • Created online and in-store sizing tools, and led app redesign

  • Led the redesign of the Compare/Pricing App for in-store, Apple Shop App, and web.

  • Developed both in-store and online sizing tools for the Apple Watch, particularly for the solo loop.

  • Directed digital product design for e-commerce and physical retail.

  • Led UX projects and oversaw major initiatives like the Apple Watch design studio.

  • Created online and in-store sizing tools, and led app redesign

  • Led the redesign of the Compare/Pricing App for in-store, Apple Shop App, and web.

  • Developed both in-store and online sizing tools for the Apple Watch, particularly for the solo loop.

  • Directed digital product design for e-commerce and physical retail.

  • Led UX projects and oversaw major initiatives like the Apple Watch design studio.

  • Created online and in-store sizing tools, and led app redesign

  • Led the redesign of the Compare/Pricing App for in-store, Apple Shop App, and web.

  • Developed both in-store and online sizing tools for the Apple Watch, particularly for the solo loop.

SR Product Designer @Nike

2016-2018

SR Product Designer @Nike

2016-2018

  • Led project teams for product initiatives and organized ventures for executive presentations.

  • Revamped the checkout system for nike.com

  • Key deliverables included but not limited to ; Buy Online Pick up In Store, and transforming the

  • Won 2 Awards for Hackathons for Nike Inovation.

  • Design Systems CMS components, Nike Football revamp, Nike.com Search, Post Transactional redesign.

  • Led project teams for product initiatives and organized ventures for executive presentations.

  • Revamped the checkout system for nike.com

  • Key deliverables included but not limited to ; Buy Online Pick up In Store, and transforming the

  • Won 2 Awards for Hackathons for Nike Inovation.

  • Design Systems CMS components, Nike Football revamp, Nike.com Search, Post Transactional redesign.

  • Led project teams for product initiatives and organized ventures for executive presentations.

  • Revamped the checkout system for nike.com

  • Key deliverables included but not limited to ; Buy Online Pick up In Store, and transforming the

  • Won 2 Awards for Hackathons for Nike Inovation.

  • Design Systems CMS components, Nike Football revamp, Nike.com Search, Post Transactional redesign.

UX Designer: @CriticalMass 2015-2016

UX Designer: @CriticalMass 2015-2016

Topchart.io : Founder 2014

Topchart.io : Founder 2014

Swap, Inc: Founder 2012-2014

Swap, Inc: Founder 2012-2014

Patterns: Architect

Patterns: Architect

About